Album Review- T.I.M.E (To Increase My Excellence) by Churchill

Rappers in themselves by their genetic codes are world-class shit talkers. Only second to their excessive need to outshine anyone opposed or anyone they imagine is opposed to them. To the complete opposite of the rapping spectrum is bleeding-hearted singers, who wear their emotions on their sleeves. 

However, there's something inherently compelling about a producer willing to put their favorite artist together with the sole idea of crafting art that's relatable to their audiences' shared experiences. 

Much of this is the case for producer Churchill and his latest project, "T.I.M.E (To Increase My Excellence)." As the producer recruits an avengers-esk ensemble of rappers and singers alike. What concludes is a seven-song album of world-class shit-talking, emotionally-driven R&B, and hard-hitting production. All of which is backed by the mind of Churchill.

For most of the album, these featured artists spend much of the album demonstrating their ample abilities over grandiose Churchill tracks, only highlighted by ear rattling drums. The topic of songs ranges from your everyday danger-ciphers, such as the song “Pop-out.” to the aforementioned R&B side of things, such as the high-belting song “The One.” featuring singer Eli T.

The album is only seven songs, running just under 30-minutes. It makes a positive lasting impression with its variety of sounds and topics. While the album possesses no overall theme outside of Churchill showing his abundance of talent for production; Anyone listening who takes this album at its face value will appreciate the art for what it is. Overall, I recommend this album for those looking to experience the range of a club banger, the energy of Detroit’s current hip-hop scene, or just the raw-emotionally driven R&B sounds of artists such as Kristianna, who features a solo track near the project end. 

Churchill has indeed crafted a very good album, one I would highly recommend checking out if you’re looking for new music.